Par Business Day Online
MTN Nigeria recently launched a new thematic campaign tagged ‘Turn it up’ inspired by the company’s commitment to facilitate transformation, progress and success in the lives of Nigerians. In this interview with SEYI JOHN SALAU, Richard Iweanoge, general manager, Brand and Communications, MTN Nigeria, speaks on why the campaign’s Television Commercial (TVC) resonates among its subscribers and what the telco hopes to achieve with the campaign. Excerpts:
What influenced your recently-launched them...
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