Par Business Day
Media agencies, marketing specialists and brands are traversing entirely new territory as a result of the impact the pandemic has had on the advertising landscape. Local research has shown that during the first six months of the lockdown last year, 58% of marketers cut their advertising spend. Coupled with that, the pandemic also proved to be the last straw for many media houses. But significant lessons can be taken from a harsh 2020 and an uncertain 2021.
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